I have a business background so I decided to test my approach before launch. I took a group of guys that I know played DFS, didn’t do much research, and would usually ask me what I was thinking to help them with their lineups. It occurred to me that there might be a market for my services. People who like to gamble, play a handful of lineups, and have a desire for an intelligent way to approach the week that is easy to understand, doesn’t require optimizers, or expensive tools and is easy to execute for under 20 lineups on DraftKings.

I hired a data scientist to analyze PGA GPP Entries. I wanted to know the following for the Flagship GPP.

• How many unique users are playing the max 150 lineups?
• How many unique users are playing between 50 and 150 lineups?
• How many unique users are playing under 10 lineups?

My hypothesis going in was that there would be a decent sized addressable market for these services. And I would bet good money that those people aren’t paying for optimizers or tools but might pull research for any number of free or low cost subscription services. Here is what the data showed:

RESULTS PENDING THIRD PARTY VERIFICATION* Data is for the time period between Sentry TOC 2023 and Wells Fargo 2023, not including alternate field events. Data is for DraftKings weekly flagship contest only.

Here is what the data says, on average:

• Less than 1% of unique users are playing between 50-150 lineups on a weekly basis. However these lineups make up approximately 33% of total contest entries
• 95% of unique users are entering less than 10 lineups weekly and these lineups account for approximately 50% of total contest entries.
• About 2% of unique users play between 10-20 lineups each week, accounting for just under 10% total contest entries
• Less than 1% of unique users play between 20-50 lineups each week, accounting for approximately 7% of total contest entries.

Hypothesis - Casual DraftKings players in these tournaments are set up to get destroyed by professional DFS players with much higher bankrolls if they don’t have a strategy on how to approach the specific slate in front of them. Pro DFS players with higher bankrolls play higher volume because when you’re building better lineups than the field there is an advantage so their volume helps make their ROI.

Solution: Provide casual DFS players with an intelligent, high upside, data driven approach to weekly PGA and NFL DraftKings contests. There is no question that the DFS landscape is becoming more competitive for both players and service providers. As a subscriber to multiple services, I can personally attest how time consuming it is. When there is time to consume the content, there is an analysis piece that adds additional time to get to where I feel comfortable playing my lineup set.

Consideration: What if we could take a high leverage sub-set of the intelligent lineups that we’re already building and play those lineups in the large field tournaments and provide a calculated, and intelligent path for casual players, playing just a handful of lineups, to use on a weekly basis? That is the goal for this site and our users.